Alessandra Di Lorenzo is a technology executive, TEDx speaker and best selling author who has spent more than 20 years working in the digital industry.

She has held senior roles at companies including Vodafone, eBay and lastminute(dot)com, where she built and led teams and hired hundreds of successful professionals across marketing, technology and digital businesses.

Today she works as a lecturer, advisor and speaker on how technology, AI and digital platforms are reshaping industries and careers. Her work focuses on helping people understand how systems like algorithms, ranking tools and AI influence visibility and opportunity in the modern job market.

Alessandra is the author of the book ADJUST and speaks internationally about the AI & Persuasion Economy, including a recent TEDx talk exploring how digital systems shape what we see, buy and choose.

Through her courses she brings together real hiring experience, technology insight and practical tools to help professionals understand how hiring works today — and how to make sure their experience gets noticed.