Anita Nielsen, President of LDK Advisory Services, is a professional sales trainer and performance coach with more than 25 years of "trench" experience in B2B sales. A leading voice in the B2B sales industry, Anita is dedicated to helping sales professionals learn how to create genuine human-to-human (H2H) connections with buyers so they can deliver personalized value.

Widely known as "The B2B Sales Sensei" due to her engaging teaching style and commitment to helping professionals achieve their full potential. Anita is a go-to-market (GTM) advisor, sales transformation consultant, and performance coach serving Founders, CEOs, Chief Revenue Officers, and other senior sales leaders, delivering customized revenue acceleration solutions for global sales teams.

Her expertise is sought after by the world’s most respected academic and government institutions. Since 2020, Anita has served as a Sales Coach for MBA students in the Entrepreneurial Sales program at Harvard Business School. She has also spoken at Babson College and many other universities. Additionally, she was hand-selected by the U.S. Small Business Administration to be the sales subject matter expert and trainer for T.H.R.I.V.E., their business education program for entrepreneurs.

Anita is the best-selling author of "Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career," which was named one of the "Best Sales Books of All Time" by BookAuthority. She empowers sellers to differentiate themselves through her proprietary training programs, Psyched2Sell™, Value Centric Selling, and many others. Her influence in the field is consistently recognized by major platforms; she has been named a Top Sales Influencer by Salesforce (2022–2026) and a LinkedIn Sales Insider (2023–2026). Anita is a staunch advocate and evangelist for a more human-centered approach to selling that enables teams to win bigger, better, and more while creating customers for life.