I am a Content Marketing Expert for Luxury Hospitality and Brands with over 8+ years of experience. In 2021, I earned a Master of Architecture degree and developed my own methodology that integrates architectural principles into luxury brand identity.

My professional background includes:

- Developing visual strategies and advertising campaigns for Alfa Bank, Huawei, Lenova, Bonaqua, Pfizer, Darphin, Yves Rocher, Jacobs, Milka, PENHALIGON’S (2022–2024), Philipp Plein.

- Selected as one of only 4 representatives from Belarus to participate in an official blog tour in Kusadasi (Turkey), aimed at creating a promotional campaign for the region. The initiative was hosted by the Mayor of Kusadasi and the Turkish Hoteliers Association.

- Developing visual strategies and advertising campaigns for leading hotels such as Hilton, Nhow, Starhotels, Radisson Blu, Address Hotels, Avani Palazzo Moscova, Palazzo Parigi, Grand Ferdinand Vienna, Grand Hotel Wien, SB Hotels, Motel One, The Slaak Rotterdam Tribute Portfolio, among others.

- Leading internships in partnership with Hotel Daniel Vienna and Grand Ferdinand, Nhow Milano and Avani Palazzo Moscova.

Training over 1000+ professionalss in my proprietary methodology for brand and hotel collaborations.

My expertise is also recognized internationally:

Jury member in Content Marketing categories at Armenia Digital Awards 2024/2025, Global Digital Awards 2024, and Silver Mercury 2025.

Since 2020, I have been engaged in academic research.