Hi! My name is Elena, and I am an SAP Master Data Governance specialist with over 10 years of experience focused exclusively on MDG implementations.

I have supported global SAP S/4HANA transformation programs for large multinational organizations, including British American Tobacco and Adidas, helping them design and roll out MDG S/4HANA solutions at global scale.

My work focuses on business‑first MDG design: defining global governance templates, translating business requirements into MDG workflows and rules, aligning Customer and Business Partner data models (UDM), and designing data quality and governance frameworks.

I have also worked as a Master Data Manager in a global organization, leading a master data team. This experience gives me a deep, practical understanding of the real challenges and pain points of managing master data in complex, global corporate environments.