My journey as a Strategist has always been driven by one belief: effective strategies are built upon narratives that engage, inspire, and resonate. Today, as Content Director at TAC Universe , I lead a talented department of over 20 creators and managers to build campaigns that transcend conventional marketing boundaries.

Coming from a commerce background, I specialize in the intersection of consumer psychology, brand building, and performance marketing. By translating deep cultural and industry insights into actionable creative briefs, my team and I design strategies that create lasting connections.

Over the last 6+ years, I’ve driven results for 100+ regional & global clients , earned 9 features on Ads of the World, and recently had the honor of being the strategist behind a Webby Honoree campaign. I’m also a heavy advocate for integrating AI tools into creative workflows to optimize strategy, reporting, and execution.