As a Senior UX Designer, Researcher, and Service Designer, I specialize in crafting user-centered solutions that align business goals with meaningful, impactful experiences. At GoMaterials, I lead UX strategies, analyze product lifecycle metrics, and drive design innovation for customer and operations portals. My work has streamlined processes, optimized workflows, and contributed to revenue growth by enhancing both user satisfaction and operational efficiency.

With over a decade of experience, I excel at solving complex design challenges and delivering intuitive, results-driven solutions. My expertise spans the entire design journey—from ideation and prototyping to testing and implementation. I’ve facilitated Design Thinking workshops at GoMaterials and other organizations, empowering teams to uncover insights and create user-aligned strategies.

Beyond my role, I am passionate about sharing knowledge and advancing the field of design. I’ve authored a book on Design Thinking and manage the Vida de UX channel, which supports designers in navigating and excelling in their careers.