Johan Hammer has more than ten years of experience practicing and teaching hotel revenue management.
Over the course of his career he has developed a skill set in analyzing data and he hopes to use his experience in teaching, revenue management and data science to help other people learn the skills behind successful Hotel Revenue Management.
He has published several books such as the bestselling Revenue Superstar & This is Revenue Management.
Most recently, in June 2017, Johan co-founded a travel startup called Instaroom where they help hotels with conversational bookings through messaging, which enables the hotels to unlock new revenue opportunities and enhanced guest experiences on their website. Thousands of travelers rely on Instaroom to make their bookings. His current role at Instaroom is Chief Data Officer.
His previous endeavor was as a Revenue & Distribution Specialist for a large Scandinavian hotel chain, First Hotels. Johan’s main role there was to consult with hotels regarding revenue and distribution-related matters. He also internally analyzed and suggested new strategies for the brand and its stakeholders.
In 2015, Johan earned a certificate from Cornell University after completing their course titled, Advanced Hospitality Revenue Management: Pricing and Demand Strategies.
