Lawrence Atienza is a Jack of all Trades and Master of ALL. Whether it be in the realm of Advertising/Advertising operations with over 17+ years of experience to dabbling in the creative realm of photography and founding/writing for visualDAD dot com Lawrence Atienza gives his all.

My life CHANGED when my daughter entered this world. I was BLESSED with a beautiful baby girl.

Even months before her birth, the urge to care and PROTECT her was apparent. My FAMILY and FRIENDS witnessed as I spent hours upon hours LEARNING everything about FATHERHOOD.

Looking back at my time, I've realized that my efforts for KNOWLEDGE did not come as easy as I’d like. The information was disseminated mostly in resources tailored for women. Don’t get me wrong, the wealth of knowledge was more than sufficient. The delivery of the information on what to learn or buy for my family was simply not as fast to digest as desired.

The site’s purpose is to PROVIDE us FATHERS with a LEARNING and SHOPPING RESOURCE to EXPAND our UNDERSTANDING through PICTURES and VIDEOS.