Agile Business Analyst & Proxy Product Owner with 13+ years of cross‑functional IT experience across product ownership, business analysis, customer journeys, data analytics, and software development, and corporate trainings.

Drives end-to-end product thinking beyond traditional BA responsibilities, owning backlog prioritization, refinement, and cross-functional planning.

Applies analytics-led decision-making by combining data analysis, user behavior insights, and impact-weighted prioritization to surface high-leverage product opportunities. Combines a developer’s technical grounding in system design with a trainer’s ability to simplify complexity, align stakeholders, and enable impact-weighted, evidence-based decisions.

Known for combining: (1) Product thinking, (2) AI understanding, (3) Real business KPIs — to build products that reduce friction, increase conversions, and improve customer satisfaction.