Lisa Hilferty is a self-educated advertising expert and the founder of Buzz Online, an advertising firm she has successfully run for over 10 years. With a deep passion for helping business owners succeed, Lisa has worked hands-on with dozens of clients across industries, helping them cut through the noise and make smarter marketing decisions.

Driven by curiosity and a commitment to real results, Lisa has spent over 3,000 hours watching, listening, reading, and analyzing what truly works in advertising and what doesn’t. Her experience comes not from theory, but from real-world practice and relentless learning. In Advertising 101, she distills that knowledge into a clear, no-fluff course designed to help business owners finally feel confident in their advertising.

Lisa knows that most entrepreneurs didn’t start their business to become marketers and that advertising often feels overwhelming or like a waste of money. That’s why her course is designed to make the essentials easy to understand and apply, giving business owners the clarity and confidence they need to make smart decisions in advertising that actually support growth.