Fueled by a lifelong passion for beats and lyrics, I began making music at 14 and later joined the urban group Same O’, earning 2nd place in a competition judged by Outlandish. As a solo artist, Mac-Da-Mic, I performed across Scandinavia and Europe. Today, after years of songwriting, touring, and studying hit-making with KODA and Universal Music, I’ve turned my passion toward coaching new songwriters—revealing the 3-part formula I wish I’d known when I started.