Retail-to-Digital Pharmacy Leader with 20+ years of experience driving strategic growth across Egypt and the GCC, spanning pharmacy operations, outbound healthcare, and telepharmacy transformation. 

I specialize in building outbound telesales and adherence revenue engines, designing targeting matrices, operating models, and performance governance that deliver predictable, scalable growth in regulated healthcare environments. 

** Selected Impact & Capabilities: 

- Built adherence and outbound telesales revenue engines from zero, achieving sustained eight-figure monthly run rates (privacy-safe) 

- Designed targeting and prioritization matrices based on refill timing, adherence risk, patient value, and behavior 

- Scaled chronic refill and medication adherence programs (30× monthly growth), improving refill persistence and patient lifetime value 

- Designed and owned adherence and performance dashboards, converting data into daily decisions and executive visibility 

- Led CRM and omnichannel optimization (SAP C4C, IVR, WhatsApp, SMS), stabilizing workflows and automation 

My leadership is grounded in deep pharmacy operations experience, ensuring all digital, outbound, and adherence systems scale effectively within real dispensing workflows.