I’m a director of customer journey with +5 years of experience at this field and 2 years of experience in teaching.
I built customer experience department from scratch at 2 entities and here to share my experience and what I have learned from:
1- Design customer journey
2- Identify customer needs
3- Measuring and calculating customer satisfaction
4- Analyzing customer feedback
5- How to do maturity assessment
6- Design the surveys
7- Customer experience strategy
etc…