My career began with a foundational passion for creativity as a fashion designer. This creative drive, combined with an entrepreneurial spirit, led me to found Creatrix, a design and marketing consultancy that has since evolved into a forward-thinking digital innovation agency.

Expertise in Textile & Fashion Innovation

Through my consultancy, I have partnered with textile companies to provide end-to-end creative solutions. My services span from initial concept development to the production of impactful visual communication products. My deep involvement in eco-innovation projects within the industry provided critical insights into sustainable practices, ultimately inspiring me to pursue a Master's in Entrepreneurship and Innovation.

My academic research focused on the intersection of digital technologies and eco-innovation, a focus that directly catalyzed my agency's transformation. Today, Creatrix operates as a digital innovation firm dedicated to propelling the fashion and textile sector toward a sustainable future.

Commitment to Sustainable Fashion Advocacy

Parallel to my consultancy work, I recognized a significant gap in resources for sustainable fashion. For nearly eight years, I have been writing and educating on this critical topic.

Knowledge Sharing: I organized and led numerous seminars and workshops on sustainable fashion within academic co-working spaces.

Community Building: This advocacy work connected me with a network of like-minded professionals, leading to the successful co-launch of two sustainable fashion initiatives in different cities, where I contributed several years of dedicated effort.

Industry Advisory: I further solidified my expertise by serving as an advisor for a textile research organization for a year.

Leading Future-Focused Digital Projects

Today, I am at the forefront of digital innovation for the fashion industry. I am currently leading the development of a digital project specifically designed to accelerate eco-innovations in fashion and textiles. My mission is to leverage technology to create a more sustainable and innovative industry, and I am eager to develop even more impactful projects in the future.