Nigel Greenwood is the Managing Director of Simply Customer, a customer experience consultancy. Since 2004 he has mapped and designed customer journeys and improved customer experience for businesses ranging from SMEs to international banks — and increasingly works with independent retail and hospitality businesses balancing the personal service that built their reputation with the demands of growing online. This course distils the same proposal method he uses in his own consultancy work into a practical, repeatable system you can apply immediately.