In my current role as a Business Analyst at Kapital Bank, I have successfully developed financial justification and revenue-expense models for product launches, including customer lifetime value (CLV) models. I have conducted comprehensive market research, analyzed international and local trends, and performed in-depth competitor analysis. These efforts have enabled me to create decision-making models for product development and conduct pre- and post-launch analyses, ensuring the sustained success of our initiatives. My ability to generate detailed reports, conduct thorough analyses, and build insightful dashboards has been instrumental in enhancing product and business performance.

Previously, as a Strategic Marketing and Business Development Specialist at Yapi Kredi Bank, I imported, cleaned, managed, reviewed, analyzed, and presented sales and financial reports. I implemented predictive models that increased sales by at least 10%, delivered thoughtful insights, and improved sales strategies. My market research and competitor analysis identified key areas for development, which, in collaboration with multiple departments, resulted in a 45% increase in product sales.

My technical skills include proficiency in Python, SQL (PostgreSQL and Oracle), Tableau, R, Dataiku, Microsoft Excel, Microsoft Power BI, AWS, Linux, and Git. These tools have empowered me to visualize data effectively, drive data-driven decision-making, and enhance overall business performance. My educational background, with a Master's degree in Economic Behavior and Governance from the University of Kassel, has equipped me with advanced theoretical and empirical methods in behavioral economics and governance