Samantha Vidal has had a career as a business leader in multinationals for over two decades, having lived in three countries, two continents and having worked in the Finance, Telecom and Technology sectors.

She brings a wealth of knowledge and experience in the global landscape as she worked in more than five international markets, from emerging economies to highly developed and mature ones, while managing people from more than 40 nationalities.

Her passion for human diversity, development and communication led her to become a certified coach by INSEAD in France in 2019, an activity she has been keeping on the side of her main occupation in Google Ireland. She has also been deepening her studies in corporate psychology, neuroscience and gender disparities, taking at least one week a year to study at a renowned institution.

Currently, Samantha is a leader at Google Ads Europe for the Nordic countries, helping her clients future-proof themselves by adopting pioneer AI technology to help achieve their marketing and business goals.

In her personal time, she is a water sports enthusiast and an advocate for the protection of our oceans and its biodiversity. She supports a number of NGOs that work towards environmental and wildlife protection all over the world.