Instructor
Sarah Louise Johnson
Personal Branding Photography expert helping other business'
About me
About Me – Personal Branding Photography Expert & Educator
I’m a personal branding photography expert with over eight years of experience working closely with women in business, creatives, and purpose-led entrepreneurs. My journey into photography wasn’t just about learning how to take beautiful images—it was about discovering the power of visual storytelling and how it can transform a business from the inside out.
Before stepping into the world of photography, I spent over a decade working in recruitment. I understand what it means to juggle running a business, marketing yourself, and trying to be visible online—all while staying true to who you are. It wasn’t until I faced significant personal challenges, including navigating early menopause and infertility, that I discovered photography as a creative and healing outlet. It began as a form of self-expression and rehabilitation and gradually became my full-time career and calling.
Today, I specialise in capturing authentic, personality-driven imagery for business owners who want to connect with their audience, grow their brand, and show up confidently online. I believe that branding photography isn’t about posed perfection—it’s about showing the real you, in all your brilliance and energy.
Over the years, I’ve worked with hundreds of clients, helping them to tell their stories through imagery that feels like them. However, I also know that not every business owner is in a place to book a professional shoot every time they need new content. That’s why I created my mobile photography course.
This course is designed for small business owners who want to learn how to take better photographs themselves. It’s built around the core idea that with the right tools, guidance, and confidence, anyone can create professional-looking content using just their mobile phone.
My aim is to demystify photography, break it down into manageable, practical steps, and make it accessible for all. I’ve taken everything I’ve learned—from composition, lighting, and camera settings, to capturing products, portraits, and behind-the-scenes content—and shaped it into a course that is easy to follow and packed with value.
I’m passionate about helping others grow their business through visuals that feel aligned, natural, and genuine. I want business owners to feel empowered to take control of their visual content, to show up consistently, and to feel proud of how they’re presenting themselves and their brand to the world.
Through this course, I’m handing over the knowledge, shortcuts, and creative ideas I’ve developed over years of working both behind the camera and alongside amazing business owners. It’s more than a photography course—it’s a toolkit for visibility, creativity, and self-belief.
Whether you’re just starting out or looking to level up your content, my goal is to help you take photographs that feel like you—images that tell your story, showcase your work, and connect with your ideal audience in a meaningful way.