Dr. Shekhar Trivedi is a Gamification Expert and a Professor in the area of Gamification with over two decades of experience in creating management games and carrying out instructional innovations. He holds a Ph.D., MBA, an Executive Programme in Digital Transformation from UC Berkeley; Transmedia Storytelling from UNSW, Australia; FDP from XLRI Jamshedpur, and PGCA from MICA.

He has conducted around 35 workshops on gamification for prestigious institutions like JNU, Symbiosis, Amity University, ITM and several international universities and coporates. A pioneer in experiential learning, Dr. Trivedi has developed several multimedia business games, simulations, and case studies, including Mall-O-Mania, Blot on the Pride, Bloom Series Board Game on sales, Lollins on sales mapping and 21 AI-based simulations on Recommender Engine, Product Management, Dynamic Pricing etc. These can be found on his website named gamificationa2z.

An accomplished author and researcher, his publications, case studies, and innovative teaching methodologies have received recognition from leading academic institutions and industry experts, making him a respected voice in marketing education and gamified learning.