Tetiana Zaruba is a Ukrainian makeup artist, beauty educator, and creator of the Emotional Face Architecture™ methodology — an innovative beauty system that combines makeup artistry, emotional perception, facial geometry, and visual psychology.

Her work focuses on transforming makeup into a form of emotional communication through strategic use of light, shadow, and facial structuring. Through education, creative direction, and luxury beauty concepts, she aims to redefine makeup as both an artistic and emotionally intelligent experience.

Professional Recognition & Credentials

Creator of the Emotional Face Architecture™ methodology

Founder of Beauty & Business Balance™

International makeup artist and beauty educator

Beauty industry judge and creative beauty professional

Experience in editorial, fashion, and beauty collaborations

Creator of educational beauty materials and professional makeup training programs

Specialized in luxury beauty aesthetics, emotional beauty concepts, and facial perception techniques